After those two items are brain-stormed for about a week, you may be better equipped to start doing the real brand work. Repetition of the Brand ID ...Repetition of the Brand ID... Repetition of the Brand ID... I like to start by picturing myself in front of a prospect and answering their questions. So do you FAQ's first. Then see if they pay out to what you think your brand is. You can never do too many focus studies. Personal, random, planned, video taped, search Youtube, get s much bio feedback as possible. Reading is great, but there's nothing like the real thing. Get in front of your brands audience and see what they think. Then go back and see if where you want to compete and how you want to compete actually makes sense for your brand. Or is there a spin on your product or service that gives it greater brand acceptance in someplace you never considered. Be brand aware. What makes the brands
you love so dang lovable? We're here to discuss these kinds of free-wheeling brand thoughts with you.
